If you try to redeem the free 10 Pack Bundle (more info here) on The Show Nation, you'll probably get an error message. If you do, fear not - you should see an alert once you log into The Show on your PlayStation to redeem the bundle.
Edit: UK Players, check here.
Update 7/16 - Players outside UK/USA regions, please check your store now - the promotion should be there. Thank you for your patience while we got it sorted out.
I was able to “purchase” the bundle on the psn web site, but they’re not appearing in my packs on TSN at all. Is there some middle step I’m missing?